Over the past couple of years, text messaging has taken off as a primary communication channel for businesses and organizations. And with a 98% view rate, it’s no wonder! But this also means that people are increasingly reporting unwanted messages. There has been a 30% increase in FTC complaints from 2019 to 2020. This leads to decreased engagement from the recipients, heavy filtering by mobile carriers, and poor deliverability for all senders.
To combat this, mobile carriers (T-Mobile, AT&T) are now requiring that legitimate senders verify their identity and their messaging use cases. This will help carriers quickly identify trusted senders. Trusted senders are seeing up to a 90% decrease in message filtering, as a result. All organizations using our platform will need to become verified senders.
So how can you become a trusted sender?
- Verify who you are
- Verify what you're sending
To verify your organization, you'll need to provide your EIN/Tax-ID number, a point of contact, and your choice of area code for your SMS phone number(s).
To verify what you're sending, you'll need to identify your primary SMS message use case and provide two examples of messages you might send that fall within that use case. The vast majority of our clients' messaging fall under the category of Public Service Announcement, but if you suspect your messages may be different, be sure to identify that to your account representative.